Checkers has just secured a major coup in the fresh produce world, becoming the only retailer in the country to stock The ALIZZA Fruit™, a premium, award-winning citrus hybrid that is turning heads both locally and globally.
Developed by global agri-specialists AMFRESH and now cultivated on South African soil, this vibrant fruit is a carefully bred cross between a mandarin and a pomelo. The result? A large, entirely seedless snack that practically peels itself, delivering an explosion of exceptionally juicy, sweet-tangy flavour that works just as beautifully in a lunchbox as it does in a morning juice press. Its quality hasn’t gone unnoticed; The ALIZZA Fruit™ recently clinched the International Taste Institute’s highest possible honour—the coveted three-star Superior Taste Award—for the second time running, cementing its status as a truly world-class product.
For Checkers, this launch is more than a novelty; it’s a strategic move to differentiate its shelves through exclusive, high-quality offerings that customers simply cannot find elsewhere. Yet, the retailer is careful to root its ambition in local soil. The citrus is grown by South African farmers, aligning with Checkers’ deep commitment to domestic agriculture. Remarkably, the retailer sources approximately 95% of its fresh fruit and vegetables from a robust network of over 450 local growers.
This exclusive debut, therefore, does double duty: it expands consumer choice with a unique, top-tier product while simultaneously creating new market opportunities for local farmers, proving that innovation and homegrown support can indeed go hand in hand.
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